Jewish Council of Education: The Great Schlep (Droga5)
As part of the Obama election campaign, Droga5 identified the importance of Florida in the election. They realised that the kids of many of the retirees that Florida is known for were living in liberal cities.
So, they created this film / website / social campaign, featuring comedian Sarah Silverman, where they encouraged kids to visit their parents in Florida and talk to them about the election.
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