REAL ESTATE

KISS announces NYC takeover, including limited-edition MetroCards


The Metropolitan Transportation Authority is releasing a limited-edition KISS MetroCard in honor of the iconic New York City-native rock band’s final shows at Madison Square Garden. To mark the “End of the Road” shows on December 1 and 2, the MTA will load MetroCard machines at two busy Manhattan subway stations with 50,000 limited-edition cards. MetroCards featuring a portrait of the band will be available for purchase on a first-come, first-served basis starting Monday, November 27.

Image courtesy of Marc A. Hermann / MTA on Flickr

The cards are available at the following locations on a first-come-first-serve basis starting next Monday:

  • 34th Street – Penn Station (1, 2, 3 A, C, and E lines)
  • 34th Street – Herald Square (B, D, F, M, N, Q, R, and W lines)

The band, in partnership with Bravado, Universal Music Group’s merchandise and brand management company, has curated events to pay tribute to the band’s deep legacy and history with New York City.

“We’re thrilled to be performing our final shows at MSG since the band originated in New York City over 50 years ago,” KISS said. “We are thankful for our long legacy of fans, the KISS Army, and excited to be celebrating through these activations.”

The KISS celebration continues citywide with a wide variety of activations, including:

  • KISStore Pop-Up. November 30 through December 3
    This immersive experience will feature KISS memorabilia, apparel, accessories, and collectible items from partnerships with Ed Hardy, Oxford Pennant, Trick or Treat Studios, Funko and, exclusive KISS pop-up store merchandise. The temporary storefront will be located at 248 West 37th Street, just a few blocks from MSG.
  • KISS NYC Takeover Google Map
    This immersive interactive map, created in partnership with the Google Maps platform, will let fans easily locate KISS activation spots located throughout the city.
  • New York Rangers Game Night. November 29 at 7:30 p.m.
    The Rangers game against the Detroit Red Wings at MSG will feature special KISS-themed activities and limited-edition KISS x Rangers merchandise.
  • New York Post Activation. November 29 through December 1
    Brand ambassadors will be handing out commemorative newspaper wraps and custom KISS cookies.
  • Penn Station Digital Ads. November 30 through December 2
    KISS’s branded digital ads will be displayed throughout the station.
  • KISS Taxi Fleet. November 30
    One-of-a-kind KISS-wrapped taxis will be driving throughout the city.
  • Taxi digital ads
    More than 800 NYC taxis will feature KISS digital tops and special KISS TTV content.
  • Prince Street Pizza
    KISS-themed pizza & collectible KISS pizza boxes will be available with all orders of KISS pizza.
  • Inked NYC. December 1-2
    New Yorkers can get complimentary KISS flash tattoos, which will be available from 11 a.m. to 7 p.m., and face painting from 1 p.m. to 5 p.m. at Inked NYC, located at 150 West 22nd Street.
  • RIPNDIP. From November 29
    Exclusive KISS x RIPNDIP merchandise will be available for purchase at the RIPNDIP NYC store at 620 Broadway in Noho.

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